The dental insurance industry is booming. Experts estimate its market value at $97.7 billion in 2025, and expect it to reach a massive $123.3 billion by 2034. These figures indicate that the industry grows at a fast pace, giving dentists a huge opportunity to capitalize on and generate maximum revenue.
But that’s only possible with dental insurance credentialing. It allows dentists to treat the maximum insured patients. After all, a significant amount contributes to total dental practice revenue.
Want to benefit from it? Let’s discuss what credentialing is and how it benefits your practice.
An Introduction to Dental Insurance Credentialing
Dental credentialing is a process in which dentists enroll with insurance companies to treat insured patients. To achieve this, dentists verify that they’re legally qualified to see patients and perform dental procedures.
Dentists do that by providing their essential details, which include their:
- Personal and professional credentials (name, date of birth, etc.)
- Social security number (SSN) or tax identification number (TIN) / employer identification number (EIN)
- Educational certificates
- State dental license
- Work history
- Malpractice insurance
- National Provider Identifier (NPI)
All these details and documents should be valid and up-to-date, so you can enroll with insurance companies and avail the maximum benefits.
You might be wondering why you need to go through this lengthy process to treat patients.
To explain that, we’ll guide you about the importance of dental insurance credentialing for your dental practice.
Why Does Your Practice Need Credentialing?
Access to Several Patients
In 2023, an estimated 304 million individuals were insured in health insurance plans, making up about 93% of the country’s total population. This indicates that most US individuals prefer enrolling in insurance plans for lower treatment costs.
As a dentist, this can be a great benefit for your dental practice. Enrolling in an insurance network allows you to gain access to a huge number of patients who prefer to be treated at a dental practice, where they can save on their treatment costs with quality treatment.
Competitive Edge
Being an in-network dental care provider gives you credibility among insurers and patients. After all, you’re able to enroll in the network after the insurance company has completely verified you and approved you as a reliable service provider.
It also helps you gain a competitive edge in the industry, especially over dentists who have not enrolled in an insurance network.
Maximum Revenue Opportunities
As we’ve discussed above, a huge majority of the entire US population is enrolled in insurance plans. This allows you to treat maximum patients and open up opportunities to earn and scale your dental practice.
And if you’re not credentialed, it means you’re unable to treat a huge number of patients, and miss up on chances for revenue growth.
Now, since you know its importance, let’s understand the entire dental insurance credentialing process, so you get an idea of enrolling with insurance networks.
Step-by-Step Dental Credentialing Process
Completing Documentation
The first step in dental credentialing is to collect all the required documentation. It includes:
- Current and active dental license (current and active)
- Drug Enforcement Administration (DEA) certificate (if applicable)
- Malpractice insurance certificate (with coverage limits)
- CV/resume and full work history (usually last 5–10 years)
- W-9 form (with TIN/EIN)
- Education/transcript/diploma
- Board certification (if applicable)
- Any disclosure/explanations for past malpractice or gaps in work (if available)
Along with all these documents, you need to make sure other essential details are updated.
Firstly, generate the NPI, a 10-digit number, issued by the Centers for Medicare & Medicaid Services (CMS). You register for NPI through the online National Plan and Provider Enumeration System (NPPES) portal.
Secondly, register at the Council for Affordable Quality Healthcare (CAQH) by creating a profile at ProView on CAQH’s official website. You enter all of the above-mentioned details in the form and submit the documents to create a profile in CAQH. And make sure you keep on updating your CAQH profile every 3-4 months. A CAQH profile is important for insurance companies to see your profile and verify your details during the credentialing process.
Submitting Application
Once you complete your profile and documents, it’s time to apply. Research the top dental insurance companies like Cigna, Delta Dental, United Healthcare, or other insurers that provide coverage in your service area.
After that, visit their website and apply for provider enrollment. Some insurance providers offer the option to download a form and fill in the details, while others require you to fill in the form online. Review each detail closely and enter all the details to proceed with the registration.
Verification and Background Checks
After submitting a registration request to an insurance company, it’s time to leave it to them and begin waiting. The insurance company starts verifying the provided information by viewing your CAQH profile and evaluating your source of information. Details like state dental license, educational certifications, and work experience are verified.
The insurance company may also visit the site of your dental practice to review your authenticity. It sees your facility’s cleanliness, safety protocols, equipment standards, and other factors to ensure that you fit with their standards.
Network Enrollment
If your details are found to be accurate, active, and valid, according to the insurance company’s protocols, your enrollment request is approved. You are required to sign a contract with the insurance company to join their network of healthcare providers. This is where you negotiate contract terms such as the reimbursement rates per claim and other benefits.
Once your contract is finalized, your enrollment process begins. Enrollment varies per plan. For example, if you’re enrolling with government-sponsored plans, Medicare or Medicaid, it takes somewhere from 30 to 90 days. And if you opt for plans like PPO and HMO by private insurers, it takes approximately 60 to 120 days.
The best way to track the enrollment process and make it fast is to engage with the insurance company and ask for the progress every few days.
Recredentialing
The standard contracts between dentists and insurance companies span 1-3 years, making it extremely important for you to recredential, to remain a part of the network, and continue treating insured patients.
So, it’s important that you start recredentialing a few months before your contract is set to expire. Here, you might be busy treating patients and managing other practice tasks, and may forget to recredential. The tip is: either outsource dental credentialing services to third-party companies or hire in-house staff who check your credentialing status time to time, and initiate recredentialing on time.
Hire Credentialing Specialists or Outsource to a Dental Credentialing Company?
There is one question a busy dentist asks: whether they should hire dedicated credentialing staff for their practice or opt for dental insurance credentialing services from third-party sources.
It all depends on your budget and the expertise required for the task. Credentialing specialists are well-versed in the field, but their annual average salary is $41,000.
On the contrary, a reputable credentialing company offers these services at competitive pricing. Their expertise comes into play as they deal with insurance companies and are knowledgeable about healthcare industry regulations. The company’s vast experience gives it an edge over your in-house specialists.
Summing it Up
Enrolling with insurance companies improves your credibility and opens up opportunities for you to treat maximum insured patients for revenue growth. But, dental insurance credentialing can be successful only if done properly with the right protocols. So, compare your options and collaborate with the best credentialing experts to earn in-network status sooner.
Frequently Asked Questions (FAQs)
Can credentialing help me increase my patient base?
Dental insurance credentialing helps you increase your patient base. 93% of the US population is enrolled in insurance plans, and credentialing allows you to treat the maximum patients.
Does credentialing differ between private insurance and government programs like Medicaid?
Dental credentialing and contracting vary between private insurance and government programs. Private insurers process it faster and usually pay more. Medicaid can take 3-6 months with lower reimbursement rates, but it gives access to many dental patients. Requirements are also stricter for Medicaid.
Will credentialing affect the fees I can charge for dental services?
Dental credentialing itself doesn’t affect the fees for dental services. Insurance companies set up rates, and if you enroll in their network, you’re bound to accept their rates and perform dental procedures under the pricing.
What should I do if an insurance company changes its credentialing requirements?
Keep checking your insurance company’s policies frequently, so you can act promptly and update your dental credentials accordingly.
Are there risks to practicing without proper insurance credentialing?
While insurance credentialing isn’t mandatory for dental practices, it limits your revenue opportunities. You can’t treat in-network patients and only see private-pay patients who pay in real-time. But it limits the number of patients.
